These technical terms are a must-know for every entrepreneur who is committed to successfully owning and promoting her Website.

Terms of Endearment was a dramatic movie directed by my favorite director James L Brooks in the 1980s that left an indelible mark on my psyche.  One scene resonated with me where Debra Winger’s character taught her son that regardless of how we feel, there are things we must do because not doing them hurts us more.

The Benefits of Knowing Technical Terms

If you know what something is called, you are halfway to solving any problem.

  • You can use the terms as a Search Term on Google Search to learn more or to trouble-shoot a problem
  • You can use the terms to communicate better with your web designer or technical support person
  • You can use the terms to figure out the “big picture” and how the pieces fit into the puzzle

This is a curated collection of the most important technical terms that an entrepreneur must know.

Endear yourself to these terms and you will be rewarded with a good grasp of the “Big Picture” which you can use to make executive decisions on where to invest your time and money.



A WordPress theme is a collection of files that work together to control both the look and feel of your website.


Plugins are program scripts that extend the functionality of WordPress sites beyond what is initially provided by WordPress. Plugins enhance or offer new functionality that allow you to customize your website for your particular needs


A widget is an application that provides a specific feature within your website. There are default widgets provided by WordPress while others are bundled with plugins.


The header is the top most section of your website that will be continually shown to all visitors and be used to navigate the rest of the website.


The footer is the bottom section of your website. It includes links to legal legal disclaimers, privacy policies, contact information, social media links.  The footer is can be customized to add other things include other things like a list of recent posts or comments, etc.


A sidebar is a narrow column displayed on the left, right or both sides of a website.   While it has been traditionally used as for navigational tools to  supplement the Primary Menu, it can be highly customized to include widgets to provide different functions.

Posts and Pages:

Posts and Pages are the main ways both visitor and author will interact with content for any website. Articles, essays, reviews, rants and every other type of writing are all created by a website author to become posts or pages.

Featured Image:

Posts and Pages have a special section where you can designate a Featured Image that will be displayed alongside the Article title anywhere on the website. This image is also used to display in Social Media postings of the article.


The Dashboard is only visible to the Users(s) of a website.  The dashboard is the main work space and allows you to navigate to every tool that makes your website work. Widgets and plugins are accessible from the dashboard.  What the user sees depends on the User Role assigned to her.

Primary Menu:

The primary menu is the main navigational tool for visitors to get around the website.


A category is a way to classify posts.  Think of the Table of Contents of a physical book.  Authors use it to keep multiple posts organized under the high-level topic.


Tags are keywords that can be used to mark a post.  Think of the Index Section of a physical book.  It is a more detailed way to organize content based on Topic.  A post can have any amount of Tags.


Publish is the final step of making a post where any work is shown off to the rest of the world.  Any published post can be seen by visitors.


A Draft is a post or page that has not yet been published.

Media Library:

The Media Library is where all non-text files on the website are located, like images and audio.  A post that displays an image is actually only linking to the image that is stored in the media library.


The comments sections is a visitor driven tool that allows them to discuss a post with the author or other visitors.


A Permalink is the permanent web address for your pages or posts. It is meant to be the way that your content is accessible from outside your own website like from other people’s posts or your own posts within the website.

User Roles:

User roles is how your website classifies and controls what people can and cannot do on your website. Different roles have different amount of power of control from being able to edit the main page to just allowing posts or only allowing to comment.


The most powerful User Role that has full access to the website. She can do everything from creating and editing every post to deleting the whole website. The administrator can also create other User Roles of varying power.


The lowest form of User Role in that she has no access to the editing features of the website like creating or deleting posts but she can read and comment on posts.



Friends are people you connect and share with on Facebook. You can send as well as receive Friend requests from other Facebook members. 


Chat is a feature that lets you send instant messages to your friends. 

Facebook Messenger:

Facebook Messenger is an instant messaging service and software application. Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users’ messages and interact with bots. The service also supports voice and video calling. The standalone apps support using multiple accounts, conversations with optional end-to-end encryption, and playing games.

Facebook App:

Facebook Apps are created by third parties and add more features and functionality to your Facebook experience. 


Follow is a way to hear from people you’re interested in, even if you’re not friends. The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see. 

Facebook Group:

Facebook Groups make it easy to connect with specific sets of people, such as coworkers. They’re dedicated spaces where you can share updates, photos, and documents as well as message other Group members. 

Facebook Events:

Use the Facebook Event feature to organize events, gather RSVPs, respond to invites, and keep up with what your friends are doing. 

News Feed:

Your News Feed is a constantly updating list of stories in the middle of your homepage. It includes status updates, photos, videos, links, App activities, and Likes from the people, Pages, and Groups you’re associated with. 

Facebook Like:

Clicking Like is a way to give positive feedback and connect with things you care about. When you Like something, the action appears as an update on your Timeline. Liking a post means you were interested in what a friend was talking about (even if you didn’t leave a comment). Liking a Page means you’re connecting to that Page, so you’ll start to see its stories in your News Feed. The Page will also appear on your Profile, and you’ll appear on the Page as a person who Likes that Page. 


Your Profile is your collection of photos, stories, and experiences that tell your story. It includes your Timeline, profile picture, biography, and personal information. It can be public or private, but is only for non-commercial use. 

Facebook Search:

Search is a tool to find people, posts, photos, places, Pages, Groups, apps, and events on Facebook. 


A tag links a person, Page, or place to something you post, like a status update or photo. For example, you can tag a photo to say who’s in it or post a status update and say who you’re with or where you are. 


Your Timeline is where you can see your posts or posts you’ve been tagged in displayed by date. It’s also part of your Profile. 

Timeline Review:

This is a tool that lets you approve or reject posts that you’ve been tagged in before they go on your Timeline. When people you’re not friends with tag you in a post, they automatically go to Timeline review. 

Facebook Page:

Facebook Pages help businesses, organizations, and brands share their stories and connect with people. Like profiles, you can customize Pages by posting stories, hosting events, adding apps, and more. People who like your Page can get updates in their News Feeds.